A survey by recruitment company Bullhorn has shown Twitter has overtaken Facebook as the preferred recruitment network for candidates and recruiters in the UK.
The firm conducted a Global Social Recruiting Activity Report, which reviewed the social media activity of 33,800 UK recruiters, and found that 28% of recruiters are now active on Twitter, compared to just 15% on Facebook.
According to the report, Twitter averages 2.5 times as many views per job posting as Facebook and receives an average of 1.4 applications per job posting.
The research also reveals UK recruiters’ average LinkedIn connections increased 12% from 840 to 940, compared with a 46% increase in Twitter followers to an average of more than 550. That coincides with Twitter’s own rapid growth in the UK, swelling from 10m active users in 2013 to nearly 15m in 2014.
Peter Linas, international MD of Bullhorn, commented on the findings: “While LinkedIn retains its title as the world’s largest professional network, candidates are beginning to look elsewhere for jobs, meaning recruiters can’t just rely on LinkedIn – today’s most successful recruiters must be active across a whole range of social platforms if they are to maximise their chances of finding the best candidates.