Cloud Based Marketing Specialist – Bedford

Our client, a well established business in the Bedford area, have a need for an experienced Marketing Cloud Specialist to join their head office Customer Experience Team.

As the Marketing Cloud Specialist, you will take the lead in developing and managing Salesforce Marketing Cloud. In this role, you will support the Marketing Manager in delivering effective Customer Relationship Management (CRM) campaigns targeting both B2C and B2B audiences.

Your key responsibilities will be to:

• Use Salesforce Marketing Cloud to design and develop dynamic emails and complex multi-channel journeys.
• Use Salesforce Marketing Cloud to create SMS campaigns and app push notifications.
• Analyse campaigns and propose campaign optimisations and future recommendations, providing detailed analysis and visual information as appropriate.
• Make recommendations and suggestions, supported by relevant information to CRM Manager Complete quality assurance checks on changes to audiences, emails and journeys in Marketing Cloud.
• Complete regular internal system audits and prepare for upgrades.
• Work with third party agency and internal teams where required to establish enhanced processes and functionality.

Required Skills and Experience:

• Experience with Marketing Cloud (Exact Target)
• Proficient in email development languages – HTML, SQL, Amp script and CSS
• A demonstrated ability to understand and articulate complex requirements Sales Cloud/Service Cloud experience desirable
• Previous experience working in a SCRUM or agile environment desirable
• Excellent communication skills and ability to take ownership and work independently and as part of a team

This is a fantastic role working for a highly successful business, in modern out of town offices with free onsite parking and subsidised canteen.